You could take part in surveying, you could take part in water sample testing, you could sign up as someone who wants to spread awareness through workshops, or you could become a harvester. All of these tasks are gamified; we call them bounties. People sign up and then they do the required steps that are required, and then they get incentivized. We knew this first required a distributed ledger that is tamper-proof, and we knew that blockchain is useful for that.