Graphic design

In the intro to their documentary The Universal Arts of Graphic Design, PBS Digital Studios describes graphic design thusly:

“Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.”

While this is a good “nutshell” description of graphic design, in contemporary society, design has grown beyond only being a means to organize a visually cluttered environment, or to persuade, inform, and organize an audience to meet the needs of business and industry. Design has become, as Richard Grefé, former Executive Director of AIGA, defined it, “the intermediary between information and understanding.” Properly applied, effective design—design which solves specific problems—can influence individual and group behavior, political policy, and even society.

While traditionally the term “graphic design” has referred to two dimensional surface design—the arrangement of text, images, and color to express a message—the discipline has evolved to incorporate three-dimensional objects and spaces, and time-based audio/visual experiences. As graphic designers now find work in every field from publishing to entertainment, the sciences to finance, and are incorporating traditional media such as print and television with new and emerging technologies such as smart phones and virtual reality, now more than ever, design education is a lifelong endeavor.

By focusing on the visual communicative fundamentals of art and design, in combination with creative thinking and problem solving as opposed to technology, this curriculum aims to prepare students to be lifelong learners able to thrive as the methods of information communication and consumption continue to change. In addition to design studios and advertising agencies, graphic designers also work as in-house talent for companies, for traditional and for new media content creators and publishers, and even as individual entrepreneurs. The practice of design is highly collaborative, and designers frequently work with writers, illustrators, photographers, printers, advertisers, marketers and other professionals.