With over 80 million users, the Singapore-based platform offers retail investors a trading exchange, noncustodial wallet, NFT marketplace, and direct payment service for cryptocurrencies. But amid the market meltdown of 2022, Crypto.com was publicly burned, and slashed the scope of its sports sponsorships, including with Los Angeles’ Angel City Football Club, the 2022 FIFA World Cup in Qatar, and e-sports tournament host Twitch Rivals, Ad Age reported. In addition, it cut 40% of its staff in 2022 and another 20% in 2023.

  • Quote

Name

With over 80 million users, the Singapore-based platform offers retail investors a trading exchange, noncustodial wallet, NFT marketplace, and direct payment service for cryptocurrencies. But amid the market meltdown of 2022, Crypto.com was publicly burned, and slashed the scope of its sports sponsorships, including with Los Angeles’ Angel City Football Club, the 2022 FIFA World Cup in Qatar, and e-sports tournament host Twitch Rivals, Ad Age reported. In addition, it cut 40% of its staff in 2022 and another 20% in 2023.

Types

Quote

Source

Eminem voices new Crypto.com promo—are celebrity crypto sponsorships back?

Source URL

https://fortune.com/crypto/2024/04/29/crypto-partnerships-sponsorships-eninem-fftb/

Topics

Decentralized entertainment

Referenced by

Crypto.com, a Singapore-based platform with over 80 million users, has established itself as a globally recognized brand by forming partnerships with iconic figures and acquiring the naming rights to the Staples Center in a 20-year deal valued at $700 million. Despite these achievements, the company faced the 2022 market downturn, prompting a reduction in sports sponsorships and a 40% staff cut that year, followed by an additional 20% in 2023.

Crypto

Claim