Geo vs. other information providers

Topic

Geo verification system

Geo major strength lies in on the "claims and quotes" verification system, which ensures the accuracy and reliability of the news we provide, giving our readers confidence in the veracity of the information they receive.

Curation

Among Explorers, there are several trained curators, a distinct advantage that enables us to select and publish unique content. This expertise not only differentiates our offerings but also ensures that the material we deliver is thoughtfully curated, adding significant value and distinctiveness compared to what's available through other platforms.

Innovative set of news topics

Adopting an innovative set of news topics would help distinguishing Geo from other information providers, especially with the upcoming launch aimed at the crypto community and crypto leaders:

Enhanced user engagement: Innovative topics can captivate the crypto community's interest, which often seeks out cutting-edge and detailed analyses that go beyond mainstream coverage.

Differentiating content offering: In the competitive landscape of crypto information providers, having a unique set of news topics serves as a differentiator. This differentiation is crucial not just for attracting a broad audience, but also for retaining users who seek specialized knowledge that cannot be found on other platforms.

Driving innovation and creativity: The focus on unique and innovative news topics fosters an environment of creativity and exploration within Geo’s editorial team. This approach is particularly appealing to the crypto audience, which values forward-thinking and progressive information.

Aligning with Geo’s ethos: By choosing news topics that emphasize its principles, Geo reinforces its brand ethos.

Aligning with launch goals: As Geo prepares for its launch targeting the crypto community, emphasizing innovative news topics directly relevant to this audience will ensure the platform meets the specific needs and interests of this group. This tailored content strategy will help establish strong initial engagement and sustained interest among community leaders and enthusiasts.

Messari vs. Techmeme

Messari provides news from various sources, which apparently are extracted from RSS feeds.

Their "Recommended News" section is built on the basis of 8 main sources: Blockworks, Coindesk, Cointelegraph, Decrypt, DL News, Protos, TechCrunch Crypto, and The Defiant.

The "All News" section is supposed to be based on over 800 sources, but if one observes the last three months of publications, it turns out that in reality, it is about twenty sources that always recur.

Messari costs $99/month

Crypto Panic operates on the same model than Messari but generally with sources of lesser quality.

The problem with relying solely on sources is that it is difficult to monitor their quality; they can be both trustworthy and not. A single source is capable of publishing both quality news and news that could be considered advertising or outright fake news.

Techmeme has a different approach; it primarily focuses on authors, establishing lists of journalists (leaderboards) whom they rank, and then they monitor the most recent publications from these authors.

Techmeme sells leaderboards for $100 (one-time purchases).

Main crypto media outlets

CoinDesk

Strategy / editorial policy: CoinDesk editorial policy is supported by an Editorial Committee, chaired by Matt Murray, former Editor-in-Chief of The Wall Street Journal, ensuring rigorous standards of journalistic independence. This policy emphasizes transparency, accuracy, and the provision of contextual analysis to help readers understand complex developments in the digital asset space.
Main topics: Cryptocurrency news (Bitcoin, Ethereum, etc.), Blockchain technology advancements, Decentralized Finance (DeFi), Regulatory updates and compliance issues, Market trends and analysis, Web3 and decentralized internet developments
Tags: Bitcoin, Ethereum, Blockchain, DeFi, Cryptocurrency, Digital Finance, Web3, Magazines
Audience: CoinDesk attracts readers from over 100 countries, making it a go-to source for reliable information in the crypto space.
Journalists: CoinDesk newsroom includes over 50 dedicated reporters and editors who cover various aspects of the digital asset industry. This team has received prestigious awards for their investigative journalism, including the Gerald Loeb Award and the George Polk Award.
Visual identity:
Color palette: Predominantly black, white, and yellow, which gives a professional and sleek look.
Imagery: High-quality images and graphics that complement articles, enhancing visual appeal and providing contextual understanding.
Magazines: CoinDesk publishes Consensus Magazine

Cointelegraph

Strategy / editorial policy: Cointelegraph operates with a global perspective, with team members stationed in over 30 countries, including major hubs like the United States, Italy, Israel, Nigeria, and Argentina. This global presence allows Cointelegraph to deliver diverse viewpoints and insights from different regions, enhancing the depth and breadth of their coverage
Main topics:
Tags
Audience
**Journalists: **Over 50 reporters and editors are contributing to the platform. These journalists are located across the globe, providing localized insights and comprehensive coverage of global events. The team includes experienced professionals from reputable publications such as The Economist, Forbes ensuring high-quality journalism and analysis
Visual identity
Magazines: Cointelegraph publishes Cointelegraph Magazine, a publication that goes beyond daily news to explore deeper stories, trends, and personalities in the blockchain and cryptocurrency world. The magazine features long-form articles, thoughtful analysis, and engaging narratives that provide a comprehensive view of the industry.