Fortune favors something — Eminem takes Crypto.com mantle from Matt Damon
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Eminem announced as new Crypto.com brand ambassador
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At the time, the exchange was one of the fastest-growing firms in the crypto space, arranging many sponsorship deals, including renaming Los Angeles’ Staples Center to the Crypto.com Arena — the backdrop for Eminem’s video.
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Social media reactions to Eminem’s ad were mixed, with some users making parodies and others expressing skepticism about the potential impact of his endorsement on Crypto.com’s token value, which remained stable post-ad release.
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