The exchange also collaborated with soccer club Paris Saint-Germain and bought the naming rights to the Staples Center, now known as the Crypto.com Arena, in a 20-year agreement valued at $700 million. “Crypto.com has become one of the most recognized global brands by partnering with iconic people, places, and events,” and the latest commercial “reiterates our deep conviction for our industry and the community building it responsibly,” CMO Steven Kalifowitz said in a statement.

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The exchange also collaborated with soccer club Paris Saint-Germain and bought the naming rights to the Staples Center, now known as the Crypto.com Arena, in a 20-year agreement valued at $700 million. “Crypto.com has become one of the most recognized global brands by partnering with iconic people, places, and events,” and the latest commercial “reiterates our deep conviction for our industry and the community building it responsibly,” CMO Steven Kalifowitz said in a statement.

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Eminem voices new Crypto.com promo—are celebrity crypto sponsorships back?

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Crypto.com, a Singapore-based platform with over 80 million users, has established itself as a globally recognized brand by forming partnerships with iconic figures and acquiring the naming rights to the Staples Center in a 20-year deal valued at $700 million. Despite these achievements, the company faced the 2022 market downturn, prompting a reduction in sports sponsorships and a 40% staff cut that year, followed by an additional 20% in 2023.

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