How much do political campaigns know abouat you? Way more than you might think

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The 2024 federal election cycle is expected to be the most expensive ever, and campaigns will be desperate to get their messages in front of voters early and often. While experts say we should expect more ads in more places, campaigns have access to more data about voters than ever before to help them target those ads.

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Kimberly Adams

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Data-specializing companies are significantly enhancing the targeting capabilities of political campaigns and political action committees with extensive datasets

The 2024 federal election campaigns are set to employ advanced data-driven techniques for targeted advertising, marking a departure from traditional broad-scale strategies.

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2023

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