Head of Marketing at Machinify

Machinify is a revolutionary healthcare software company with a mission to ensure that patients get the right medical treatment, at the right time, at the right price. Our cloud-based Machinify AI platform leverages the latest advances in machine learning, large language models, data analytics, and cloud processing to solve previously intractable problems, transforming healthcare administration and payment operations.

Machinify’s leadership team has previously built numerous industry-changing companies in the mobile, video and customer electronics space, but Machinify is poised to have a greater impact than all of our previous companies combined. After a little over a year in-market, we already have several industry-leading customers in a variety of industries, with tens of millions of dollars in annual recurring revenue. The company has received funding from Battery Ventures, GV, and Matrix Partners, three of the world’s leading VC firms.

Our marketing goals for the next 12-18 months are:

Drive awareness among payers of Machinify and its team as innovation leaders that deliver uncommon results

Bring our messaging and marketing presence up to the same quality of our products and technology

Position Machinify as the premier place to work on interesting hard technical and business problems that are truly moving the needle on healthcare costs

You will be the first marketing hire in the company and thus play a leading role setting our marketing vision, establishing our brand values, and positioning Machinify as a leader in the market for AI technology and solutions. A major focus of the role will be to create and deploy content that helps achieve the objectives above. Specifically:

Develop and execute a comprehensive product marketing strategy that includes messaging and positioning, go-to-market plans, sales enablement, and customer engagement programs

Conduct market research to identify customer needs and preferences, and use these insights to inform product positioning and messaging

Collaborate closely with the product team to ensure that product features and capabilities are effectively communicated to customers and prospects

Work closely with the sales team to develop effective sales collateral, including presentations, case studies, and ROI calculators

Develop and manage customer engagement programs that drive customer satisfaction, loyalty, and advocacy

Track and analyze product marketing metrics, including customer acquisition, retention, and lifetime value, and use this data to optimize marketing programs and strategies

Hire and manage a team of product marketers as the company grows.

7+ years of experience in product marketing, preferably in the B2B software industry

Proven track record of developing and executing successful product marketing strategies that drive customer acquisition, retention, and growth

Strong analytical skills and experience using data to inform marketing strategies and tactics

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Ability to thrive in a fast-paced, high-growth environment

Bachelor's degree in marketing, business, or a related field; MBA preferred

You have experience in emerging healthcare technology marketing

You are familiar with machine learning and AI

You have a technical background

Work from anywhere in the US! Machinify is digital-first.

Flexible and trusting environment where you’ll feel empowered to do your best work

Unlimited PTO, recharge days and one no-meetings day a week

Medical/Dental/Vision for employees & their families

Competitive salary, equity, 401(k) sponsorship

Generous Learning and Development Reimbursement policy

Equal Employment Opportunity at Machinify

Machinify is committed to hiring talented and qualified individuals with diverse backgrounds for all of its positions. Machinify believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.