Public education campaigns

Public education campaigns

Public education campaigns are one way to shift social norms and reframe the way people think and talk about ACEs, and who is responsible for preventing them. They can help shift the narrative away from individual responsibility to one that engages the community and draws upon multiple solutions to promote safe, stable, nurturing relationships and environments for all children. Such a narrative can also normalize protective factors by enhancing connectedness and reducing the stigma around seeking help with parenting or for substance misuse, depression, or suicidal thoughts.